Blog - Process, Technology & Metrics

• Tracking Hours is Not Only for Chargeback Organizations

  by Jackie Schaffer
• Dynamic Collateral Creation for Marketing

  by Cella Staff
• Clear Roles are Key to Good Client Service

  by Jackie Schaffer
• Tips When Benchmarking Creative Departments

  by Cella Staff
• Who’s Talking to the Customer?

  by Cella Staff
• Ten Value Propositions for In-house Creative Departments

  by Cella Staff
• The Case for a LEAN approach to Creative Process Improvement

  by Cella Staff
• Applying Six Sigma to Creative – Good Idea?

  by Cella Staff
• Collaboration vs. Process Discipline – How to strike a balance in the world of creative services?

  by Cella Staff