Multinational Retailer
Challenges: This client’s talent quality and talent management expectations were not being met by their MSP (managed staffing provider). Because the client was restricted from hiring fulltime employees due to a hiring freeze, contingent labor grew as a percentage of their in-house agency. This created a number of new challenges:
- High turnover due to term limits leading to loss of institutional knowledge and a high investment in recruiting and onboarding
- Lack of active management against a sizeable portion of their team, which led to a lack of development and low retention
Solution: Through an embedded Cella team, our client was able to structure their in-house agency to include a missing and needed management layer to lead the management, development, and retention of non-employee team members.
Result: Our client’s in-house agency was able to retain creative and operational control of their creative process and tactics, while relying on an embedded partner to support the execution of their vision. This enabled our client to:
- Control the expression of their brand
- Attract and retain higher-level talent leading to higher quality outputs
- Retain non-employee staff longer
- Gain access to new talent more quickly
- Easily flex their team size to meet changing demand
Cella’s initial embedded team was so successful that the model was rolled out to an additional four functional areas within the first 12 months including Social, Photography, Operations, CGI and Account Management.