Cella’s Digital Assessment Covers Both Teams and Technology
- Teams
- Technologies
Teams
Teams reviewed as part of Cella’s assessment may include but not be limited to:
- Analytics
- Brand/Style Governance
- CGI
- Content Management
- Copy & Editorial
- Creative Ops
- Creative Technology
- Customer Experience
- Data Management
- Design
- Digital Asset Management
- Digital Marketing
- Digital Platforms/UX
- Internal Account Management
- Marketing Ops
- Martech
- Media
- Merchandising
- Project Management
- Sample/Merch Management
- Shot List Management
- Social Media
- Studio Ops
- Photography
- Post-Production & VFX
- Video
Benefits of a Digital Content Operations Assessment
Drive Meaningful Results through Cella’s Proven Approach
GO TO MARKET WITH SPEED AND AGILITYReact and pivot fast to market needs/changes, accelerate product-to-market, gain quick advantage in key segments.
OMNI-CHANNEL CONTENT AT SCALEDo more without adding more people, maximize tools and talent, and simplify workflows to create more meaningful content across channels.
OPTIMIZE DYNAMIC ASSETSUse the right platform to produce data-driven creative for personalized, high-performing content with thousands of versions.
REDUCE COST OF ASSET CREATIONApply technology instead of people to reduce production expenses, reuse creative assets and multiply team capacity.
STEWARD OF THE BRANDGain visibility of global brand usage and campaign output, keeping your visual integrity intact.
GAIN A TECHNOLOGY ENABLED ADVANTAGEBenefit from a tech stack (PM, studio management, publishing, DAM, DCO, PIM, analytics, etc.) that enables a unified content development, production and distribution ecosystem.
